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Rooted in Hospitality.
Focused on Execution.

Why Two Tree Was Built

Two Tree was founded by Jay Zweibaum, a hospitality executive with decades of international experience leading service operations across dining, facilities, and environmental services.

After years of working inside large organizations, he saw the same challenge repeating itself—non-clinical departments were under pressure to improve, but lacked the structure, support, or bandwidth to do it alone. 

Two Tree was built to fill that gap. The firm brings steady, hands-on support to help operations run better. From short-term assessments to interim leadership, Two Tree helps organizations stabilize departments, build smarter systems, and deliver service that’s both consistent and accountable. It’s consulting that complements your team, not replaces it.

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Bespoke Solutions for Your Industry

Two Tree works with operators who want stronger support services and better guest experiences, focusing on departments that are often overlooked yet essential to daily operations. Through customized operational support, we meet the unique demands of every industry we serve.

Senior Living & Healthcare

We help elevate care environments to enhance wellbeing, strengthen safety, and streamline daily operations.

Retail

Efficient, scalable solutions help retail environments improve guest flow, boost reliability, and support an elevated shopping experience.

Entertainment

End-to-end support optimizes venue operations, enhances atmosphere, and keeps audiences immersed in every moment.

Restaurants

Tailored programs increase efficiency, improve consistency, and deliver memorable dining experiences from open to close.

Experienced Operators.
Collaborative Partners.

Principal

Jay Zweibaum
Senior Operational Consultant

James Ference
Culinary Consultant

Brandon Rowley
Associate Procurement Consultant

Marc Mueller
Strategic Business & Facilities Consultant

Ed Snowden
Hospitality Consultant & Trainer

Todd Hollander
Hospitality Consultant

Lee Boudreau
Hospitality Consultant

Pedo Felix
Hospitality Consultant

James McGillivray
Administrative Assistant

Britney Green

Principal

Jay Zweibaum

Jay founded Two Tree to bring practical, high-impact support to the departments that often operate behind the scenes but define the guest and resident experience. With over 25 years of global leadership across senior living, hospitality, and contract services, Jay has led dining and facilities operations in more than 20 countries. His background spans strategy development, process design, labor relations, supply chain management, and operational turnaround work. Jay’s leadership is grounded in the belief that great service depends on clear systems, capable teams, and customer focus. He holds a degree from Cornell’s School of Hotel Administration and is certified in Lean Six Sigma. 

Senior Operational Consultant

James Ference

James brings over 20 years of experience leading dining and hospitality programs in settings ranging from AAA Five Diamond hotels to senior living communities. His operational strengths include service training, team development, and front-of-house leadership. James is known for designing high-impact programs that elevate team performance and guest satisfaction. With a passion for employee growth, he creates practical tools and custom training that drive consistency and confidence across service teams.

Culinary Consultant

Brandon Rowley

Brandon is a classically trained chef with experience across hotels, country clubs, camps, and senior living communities. Since 2008, he has focused on healthcare and senior living dining, where he combines culinary creativity with operational practicality. Brandon is especially effective in environments where consistency, quality, and team leadership need to be strengthened together. 

Associate Procurement Consultant

Marc Mueller

Marc brings over 20 years of experience in procurement for hospitality and senior living dining operations. His expertise includes vendor management, rebate optimization, contract negotiation, and purchasing system design. Marc supports clients in finding cost-effective, streamlined procurement solutions that align with operational goals.

Strategic Business & Facilities Consultant

Ed Snowden

Ed brings more than 40 years of leadership experience from Fortune 500 hospitality companies, with deep expertise in environmental and food service operations. He has led multi-site teams in hospitals and senior living communities and co-developed strategic account programs that improved client partnerships and performance outcomes. Today, Ed advises organizations on operations, team development, and long-term service planning.

Hospitality Consultant & Trainer

Todd Hollander

Todd has over 30 years of hospitality experience, including nearly two decades leading dining and events at a large senior living community. He brings a strong background in restaurant operations, service standards, and team building. Todd has opened and managed multiple dining venues, each with a distinct style and service model. His approach blends operational structure with a deep respect for team culture and customer experience. 

Hospitality Consultant

Lee Boudreau

Lee has held senior leadership roles across national foodservice organizations, bringing expertise in customer experience, operational systems, and team development. He focuses on building repeatable processes that allow frontline teams to consistently deliver high-quality food and service. Lee’s experience includes leading initiatives across culinary, wellness, merchandising, and marketing—always with a focus on clarity, training, and execution.

Hospitality Consultant

Pedo Felix

Pedro has 25 years of experience managing hospitality operations across the US, Spain, and Chile. His work spans food cost control, labor optimization, and team development in sectors including healthcare, mining, and entertainment. Fluent in Spanish and English, Pedro is also a professional voice-over artist and business owner, bringing communication skills that enhance both team training and client engagement. 

Hospitality Consultant

James McGillivray

James is a hospitality executive with over 30 years of experience leading lodging, food and beverage, and resort operations. He specializes in workforce optimization, revenue growth, and full-service restaurant and banquet management. James has led new builds, transitions, and financial turnarounds across resort, franchise, and independent properties, always with a focus on guest satisfaction and profitability. 

Administrative Assistant

Britney Green

Britney supports the Two Tree team with client coordination, reporting, communications, and project logistics. With over a decade of experience in customer service and operations, she ensures projects run smoothly behind the scenes. Britney is known for her responsiveness, attention to detail, and ability to keep complex initiatives on track. 

Two Tree has been an amazing partner, taking my vision and ensuring it translates effectively in the culinary world. As the chefs gain confidence, we now have talent that can really help us continue to elevate.
Michael ZywickiAnthem Memory Care
We have been operating for 23 years, but in the past several months, Jay has helped us implement processes and policies, sharing valuable insight into people management, data analytics, profitability and contracts.
Karen DiPeriHMG+
Jay has been a key partner in rolling out solutions globally. His operational expertise, cultural fluency, and collaborative style drive meaningful outcomes. He simplifies complex processes and helps us achieve better efficiency, clarity, and results.
Ken KozielskiWyndham Vacation Clubs
I worked with Jay on multiple projects across South America and saw firsthand his leadership, professionalism, and ability to build trust quickly. His global perspective, clear communication, and hands-on approach consistently led to strong results and better team performance.
Andrew StonemanExemplar Healthcare
Jay has a deep understanding of food service business needs in Asia and also the challenges. His uncompromising focus on quality, value and commitment to timelines helped push the project forward and keep it on track.
Geoff KennedyDussmann Asia Pacific
Anyone would be fortunate to experience first-hand some of the ingredients in Jay's personal recipe: work smart (not only hard), stay close to what is really needed, and be present wherever and whenever.
Eduardo Jara ArnalAramark South America